UK band Coldplay added some much needed weight behind the British Red Cross‘ Chile Earthquake Appeal on the 2nd March 2010. In these days of fast technology, it’s become easier and easier to reach huge audiences with nothing more than a few words, and this is what they did when they sent a tweet out to their fans.
Coldplay currently have 2.5million people following them on Twitter, and within minutes of dropping their tweet, literally thousands of their fans flocked to British Red Cross website wanting to donate to the Chile Earthquake Appeal.
Coldplay tweeted -
Two million people have been affected by the earthquake in Chile – donate towards the Red Cross’s relief work at http://bit.ly/chilerc
This small nugget of information flew round the world so quickly that it led to a huge spike in traffic for the Earthquake Appeal, leading to a 400% increase in hits in just 15 minutes!
Coldplay, who are currently touring in South America and were recently performing in Sao Paulo, Brazil, said -
the band have been extremely saddened by reports of the terrible earthquake which hit the country on 27 February 2010.
As you can see, the power of twittering is a worldwide phenomenon that is an excellent way to reach millions of people at the touch of a button. Many of the charities we feature on D4C have Twitter feeds, (as do we) so if you’d like to find out more click on the links below to view our extensive charity Twitter list and also to follow our charity blog and keep up to date with all the latest news, reviews and views.
The British Red Cross has immediately transferred £50,000 from their Disaster Fund to their counterparts in Chile following the initial earthquake. This was no mere tremor, measuring 8.8 on the Richter scale with over 120 aftershocks. Aerial assessments of the overall damage are taking place, with public service announcements being provided on how to react to aftershocks and appealing to the public to donate blood.
If you would like to make a donation to the British Red Cross Chile Earthquake Appeal, please click on the link below.