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Archive for the ‘Sport 4 Life UK’ Category

Join Sport 4 Life UK’s BUPA Great North Run – Sunday 20th September 2009

Sport 4 Life UK – a charity dedicated to changing lives through the power of sport – has FREE charity places on the following high profile runs:

BUPA Great North Run

Join the Sport 4 Life UK team and over 55,000 runners at the world’s most iconic half marathon on Sunday 20th September 2009. Experience unrivalled atmosphere, have fun, show your determination, and do something worthwhile…and you might even make it onto BBC television.

Minimum sponsorship of £150 applies.

BUPA London 10,000

Join the Sport 4 Life UK team in the Bupa London 10,000 on the 31st May 2010. Organised by the team responsible for the world famous Flora London Marathon the route will be based upon the Olympic Marathon circuit that will be used in the 2012 Olympic games. Starting at the mall and finishing in front of Buckingham Palace this is one event not to be missed!

Minimum sponsorship of £200.

To sign up contact James on 0121 429 4700 or

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Sport 4 Life UK Smoothie Bikes Promote Healthy Living

Sport 4 Life UK – a charity dedicated to promoting sport, physical activity and healthy lifestyles – has launched an innovative ‘Smoothie Bike Hire’ service that enables pedal pushers to burn calories and blend smoothies – simultaneously!

The new service offers the rental of Smoothie Bikes – exercise bikes fitted with pedal-powered food blenders – for occasions including educational events, community fun days, and corporate receptions, and the bikes themselves encourage participants to get active, drink healthily and be eco-friendly.

Chief Executive of Sport 4 Life, James Forrest, says:

Our Smoothie Bikes are a fun and interactive way to promote healthy living and healthy eating in schools, and they’re also a great attraction at corporate and community events.  We’ve already piloted the service locally and it’s had a fantastic reception, so now we’re ready to offer Smoothie Bikes nationwide. Moreover the whole ethos behind these bikes is to encourage our children and young people to get excited about exercise and healthy eating.

John Drummond of Corporate Culture, an organisation that has sampled the service, says:

The Smoothie Bike was a great success.  It generated a lot of interest – and smoothies!” while Christine Quigg, a Head Teacher in Birmingham, says “thank you so much for participating in our Healthy School Day…your involvement played a very important part in the event.

The smoothie bikes are provided with a qualified instructor, a plentiful supply of fresh and exoticfruit and juices, and all of the consumables (i.e. plastic cups). We remove and recycle all waste, and our staff are friendly, engaging, and committed to ensuring your stand is a lively source of entertainment for all of your guests. Everything is covered from start to finish, leaving you to sit back, relax and enjoy the event stress-free!

So if you want to bring the fun factor to your event – while simultaneously promoting a healthy, eco-friendly message – then why not get in touch.

Call us on  0121 429 4700   or visit

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Sport4Life Smoothie Bike

 This is a featured blog for the Birmingham-based health charity Sport 4 Life, who have just launched an innovative scheme to help promote a healthy lifestyle – the smoothie bike!

The bike is being used as a fun educational tool for children and young people about the importance of healthy eating and exercise. Simply power the pedals to make the blender spin, so whilst you’re cycle away you’re also making yourself a delicious, healthy drink.

Along with planned Sport4Life tours throughout the UK schools, the bike is also available to hire for corporate and community events. Ricky Jolley from the Witton Community Fun Day said

“The bike was so much fun at our event, it really got people interested and active, there was a real buzz around it…and the smoothies were delicious”

For more information on the Sport4Life smoothie bike please call James on  0121 429 4700 , or email

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Sport 4 Life Celebrates Debut Season

We are pleased to announce that UK based health charity Sport 4 Life, whose aim is to relieve poverty and help build community spirit through the power of sport, have signed up to a dedicated section on our charity blog.

Sport 4 LifeUK, a social enterprise set up to promote and deliver community sport and exercise in Birmingham, celebrated its first 18 months of charitable work with an evening event held in February 2008. Attended by supporters, associates and sporting dignitaries, including professional golfer Alison Nicholas MBE, the event saw guests entertained in a sporting style, with healthy fruit smoothies being made by a pedal-powered blender (the ‘smoothie bike’), with exercise-based games console the Ninetendo Wii getting hearts pounding, and with a table football tournament inspiring healthy competition all round. The event helped raise hundreds of pounds for community sport in Birmingham, and will be used to implement Sport 4 Life UK’s vision.

The Power Of Sport

Nelson Mandela once said –

‘sport has an important role to play in the lives of people. Sport has the power to change the world, the power to inspire, and the power to unite people in a way little else can’ 

It is precisely this power that Sport 4 Life UK is aiming to harness. We have a vision to change lives through the power of sport by relieving poverty, building community and improving health, and we are already seeing the power of sport in action. As Chief Executive James Forrest says ‘sport has a real power to engage with hard-to-reach groups and to change peoples’ lives for the better. Improved health, reduced stress, better community cohesion, personal development and less crime and anti-social behaviour are but a few of the outcomes we are seeing as a result of sports coaches working with and alongside local communities, and it is precisely these benefits that we want to see spread throughout Birmingham and further afield.’ The government, likewise, echoes these sentiments, with the Sport England policy document Sport Playing Its Part delineating 4 key contributions sport can make to society :-

  •  to healthier communities
  •  to safe, strong and sustainable communities
  •  to economic vitality and workforce development
  •  to meeting the needs of children and young people.

The power of sport is well recognised and well understood, therefore, but the real challenge comes in effectively using that power.

Getting  Active in the Grass Roots

In its first year Sport 4 Life UK has focused its work within a number of deprived communities in Birmingham, and has delivered a diverse range projects.

The Street Sport initiative, a programme designed to provide constructive opportunity and personal development for disadvantaged children and young people, for example has been piloted on the Chamberlain Gardens Estate in Ladywood and the Stockfield Estate in Acocks Green. Structured and professional sports coaching sessions are delivered three times a week, with activities ranging from football to netball, from indoor rock climbing to kayaking, and from sports leadership courses to community tournaments, and are focused on engaging ‘at risk’, hard-to-reach and marginalised youngsters in activities that will benefit them physically, socially, educationally and morally.

‘its fun and it gets me out and active’Danny (Ladywood)

‘the coaches are friendly and its loads of fun’Joseph (Ladywood)

The Discover Sport programme, on the other hand, provides sporting opportunities for disadvantaged men in Birmingham, and is aiming to use sport as a tool to unite, integrate and empower those suffering from social exclusion and marginalisation. 30 to 40 men from refugee and asylum seeker backgrounds attend the All Nations Football Project every week, for example, while recovering substance users from the Slade Road Community Drug Team centre are benefitting from weekly football sessions designed to motivate participants to a healthier, substance-free lifestyle.

‘I feel reborn after running around’Mamadou Saliou Barry, Guinea-Conakry

Last, and certainly not least, the Exercise 4 Life project aims to combat poor physical and mental health and well-being amongst disadvantaged women by providing a unique 10-week aerobics programme. The course incorporates weekly hour-long aerobics classes, healthy eating workshops, exercising-at-home demonstrations, and introductions to mainstream gym classes, and is being delivered throughout the city including classes for young carers in Druids Heath, refugee women in Ladywood and disadvantaged mothers in Aston.

‘The class has enabled women who would not normally be able to access such activities to improve their health and fitness’Anna Toogood, Karis Neighbour Scheme

Get In Touch

Anyone interested in our charitable work is warmly invited to visit our website Sport4life, or to contact our office on 0121 429 4700.

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