Archive for the ‘Royal British Legion’ Category

The Royal British Legion has unveiled a new virtual character who will be fronting their 2009 Appeal online. ‘Poppy’ will be hosting the ‘Legion Live’ interactive online community, alongside regular blog posts and video stories.

Poppy was ‘born’ Nov. 11th, is 28 years old, and has a brother in the Armed Forces and a grandfather who served in the British Army. She will be welcoming members to Legion Live where they can chat to her and connect with other users through groups and forums. Poppy also hopes to attract up to 100,000 friends in the next 2 years, via various social networking sites such as Twitter, Facebook and Bebo. LegionLive is hoping to attract a younger generation of supporters as they attempt to raise £31 million to help the wounded and bereaved from the war in Afghanistan.

> > Click here to visit LegionLive

Head of Media and Campaigns at the Royal British Legion, Robert Lee, said -

The introduction of LegionLive is a major step forward online for the Legion, and demonstrates our commitment to reaching out to Serving and ex-Armed Forces and their families for many years to come.

Members of LegionLive will be able to set up an account which will include a photo and personal information. Members can then connect with other people on the site, and join groups, add comments and discuss different topics. These message boards will be an interesting and useful tool for discussion and sharing advice on a wide variety of Legion issues.

> > Click here to help the Royal British Legion

The Royal British Legion is the UK’s leading charity providing financial, social and emotional support to millions who have served or are currently serving in the Armed Forces.
After successfully starring the 2007 Poppy Appeal advertisements, Poppy Man is leading the campaign again in 2008 and helped to launch it from Basra. This year’s theme ‘Serving those who Serve’ emphasises the need to help men and women who are serving today, as well as ex-Services and their families.

Poppy Man is the embodiment of the Legion’s work. He stands for Help, Remembrance and Comradeship.

He will be making personal appearances all around the country, and you can keep track of his movements through his blog, which lets you send photos and videos straight from your mobile phone. A giant 5 metre tall Poppy Man has even been installed at Terminal 5 at Heathrow, though he has promised not to lose your luggage!

A new series of posters featuring him supporting people who have been helped by the Legion are appearing on billboards and Nationwide ATM machines around the country and on animated posters at tube stations all over London.

The British public holds great affection and respect for its Armed Forces. In 2008 over £88 million was spent carrying out our work among the serving and ex-Service community. This was largely funded by the kind donations and fundraising efforts of the general public.

The Poppy Appeal is your opportunity to show your support, so please give generously and wear your poppy with pride.

> > click here to make a donation to The Royal British Legion

> > click here to find out more about the work of The Royal British Legion