Marks and Spencer has launched it’s new ecological campaign in association with WWF UK, Forever Fish, with hopes over the next 3 years to raise over £1 million. The money raised will be used to help to protect not just fish, but also seas and coastlines across the globe. Their priorities, alongside those of WWF, include –
- Safeguarding UK seas
- Securing a future for tuna
- Protecting marine diversity off east Africa and in the Coral Triangle
From Wednesday 22nd June 2011, M&S will be donating profits from its 5p carrier bags. From this date onwards, all M&S bags will feature the WWF logo, with 40% off all profits going towards the world wildlife charity and the Marine Conservation Society (MCS).
M&S and WWF have worked closely together on a number of projects over the last four years, to not only make improvements in agricultural practices, but also to the marine environment as a whole. The Forever Fish campaign not only help raise a huge amount of money, but also provide funds for the National Schools Partnership to create an education programme for 3,000 primary schools to teach the future generations about fish and marine life.
Head of Business and Industry Relations at WWF, Dax Lovegrove, said –
WWF is continually working to address the over-use of natural resources by championing best practice in the sourcing of goods and driving sustainable retailing. Our partnership with M&S makes a significant contribution to these endeavours. The company shows strong leadership on sourcing various resources including fish, which is important for the protection of fish stocks and their investment will be vital in helping us to address threats to endangered marine species.
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