NSPCC UK has been chosen as one of the 4 charities that will benefit from Coronation Street’s 50th anniversary celebrations. The decision was made by members of the cast via a democratic vote that the NSPCC and Cancer Research UK would feature, alongside local cancer charity The Christie and mental health organisation Moodswings.
NSPCC fundraising manager, Colin Mackenzie-Blackman said
We are so proud that the NSPCC has been chosen by the cast of such an iconic show to benefit from their support. We’re hoping that the millions of viewers who watch Coronation Street every week will get behind the 50th anniversary celebrations and help raise valuable funds for the NSPCC.
All 4 great causes will benefit from a variety of activities over the coming year as Coronation Street celebrate 50 years on the TV. First up will be an auction for the bespoke ‘flying ducks’ brooch, created for The Duchess of Cornwall’s visit to the cobbles last month. A wide range of retail products will also be marketed throughout the year by ITV with added support from GMTV, This Morning and Granada Reports.
Executive Producer, Coronation Street, Kieran Roberts, said –
The 50th year of Coronation Street is a massive landmark in television history, and one that will be commemorated in many different ways, both on and off screen, throughout 2010. We’re delighted that support for local and UK-wide charities will form an important part of our anniversary commemorations, enabling us to use the programme’s profile to provide real support for good causes in Manchester and beyond.