World Vision Launch Three Week Liverpool Campaign

World Vision UK plans to crown the city of Liverpool as the UK’s ‘Capital of Generosity’, with plans to sign up 500 sponsors in 500 hours. World Vision is challenging Scousers to earn the title by sponsoring a child in Banja, an impoverished area in the North-West of Ethiopia. The people of Liverpool will then be able to support long-term development and a lasting difference to children, their families and communities in the area.

The campaign kicks is supported by regional press, and radio will be featured heavily on local stations Radio City and City Talk. The on-air campaign will also be heavily supported online at Radio City’s website, which will feature articles and a count down on how many sponsors have been signed up. Liverpudlians are renowned for their friendly, warm-hearted nature and genorosity, and World Vision plan to put this to the test.

World Vision’s Matt Wenham, said -

Liverpool is a city that is well-known and highly respected all around the world. Once at the helm of Britain’s maritime superpower, it was Liverpool that reached out to link Britain to countries around the world.Now we’re asking for the people of Liverpool to reach out again, this time to children and families in Ethiopia.