Christian Aid is to be the very first “charity of the month” on charity information website donation4charity which has recently rebranded and added a new charity gift shop section. The new sponsorship initiative coincides with Christian Aid Week (11-17 May) and will promote the organisation’s work to potential supporters and donors.
Christian Aid Week is the UK’s largest and longest-running national awareness week and in 2007 raised nearly £15 million for vital overseas development work. This year, as well as raising money, Christian Aid is encouraging supporters to pledge to “do something else”, like recycling an old mobile phone.
The collaboration with Donation4charity - an independent portal providing users with information on UK charities - is an excellent opportunity to promote the week and new pledge-initiative. Since launching just over two years ago Donation4Charity users have set up over 15,000 regular direct debit donations to the charities featured on the site and have purchased over £500,000 in charity gifts.
Chris Russell, head of interactive marketing at Christian Aid said: “This year we want people to give and get involved. By taking simple actions like switching to green electricity or emailing their MP about climate change, everyone can contribute.”
“The new Christian Aid Week website has lots of innovative ideas about how to get involved, and the partnership with donation4charity it is a excellent opportunity to promote and boost awareness in the run up to the event.”
Ross Travill, marketing director at Venturian Media Ltd, publishers of Donation4Charity said: “We have chosen Christian Aid as our partner for the site re-launch as with Christian Aid week fast approaching it presents an ideal opportunity for us to educate our community on the important work that they are doing and hopefully facilitate some additional support”.
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