Michael Dell originally announced, at the CES in January 2007, that he was introducing a global carbon-neutral initiative in the USA that would involve planting trees for customers to offset the carbon impact of electricity required to power their systems - thereby underscoring Dell’s commitment to continued broad environmental stewardship.

And in June 2007 Dell announced that he’s extending the tree-planting programme into Europe and reiterating Dell’s commitment to limiting environmental damage. As part of the ‘Plant a Tree for Me’ initiative, those buying Dell computers can help offset environmental damage by paying an additional £1 or £3 respectively, that will be channelled towards sapling plantation. (more…)

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